Why “Fake It Til You Make It” is Terrible Advice for Introverts

Clinically Reviewed by Steven Melendy, PsyD. on May 20, 2019

Fake it 'til you make it. Act as if you are exuberant and outgoing. Get out there and network. Open a sales conversation, give public speeches, make a big new circle of friends. Greet everyone with engaging small talk and give a firm handshake. Paste on a grin and don’t ever let on that inside, you’ve got panic-levels of anxiety and your heart has just dropped to the floor.


Because when you act like you’re winning, you become much bigger than you really are. You start identifying with that world and feeling like the confident person you’re pretending to be….at least, that’s the theory.  

I happen to think that “fake it ‘til you make it" is extraordinarily bad advice, especially for Introverts. Here’s why.

It’s Stressful to be Someone You’re Not

Faking it 'til you make it may work in the short-term, but trying to sustain it in the long-term is unbelievably stressful. We all have our preferred ways of doing things. And because those ways are normal for us, they require the least amount of energy. We can do them without burning out or disappearing from ourselves in the process.

Faking it is supposed to magically smooth away our feelings of self-doubt and low confidence, but in reality it puts extra stress on the body. People who continuously act a pretense, outside their natural personality preferences, at some point will start to feel anxious, exhausted, angry and plain-old frustrated. It’s a bit like pulling the plug in a bathtub; you won’t notice much difference in the water level at first, but eventually everything will just drain out.  

The relief is in unwriting the cover story and going back to our natural ways of being. When you get to be yourself, you perform better and feel better. This is true even for those Introverts who are deeply self-deprecating and have little confidence in their own true style.

It Pleases Others, Not Yourself

There are times when you need to focus on the needs of others, as every parent, caregiver and employee knows. It’s virtually impossible to be successful in your relationships or in certain careers (nursing for instance) unless you prioritize other people when they’re feeling down and need a little tenderness.

But that is completely different to feeling like you have to please everyone else all the time because "what will they think of you if you don’t?” Too often, we quieter, more insecure types feel we have to behave like pseudo-Extraverts for the sake of our careers (because "what will they think of us if we don’t?”). We feel like we have to fake being super-keen to attend parties (because "what will they think of us if we don’t”—that we’re people-hating hermits with an irrational vendetta against finger buffets?)

The real danger in this obsession to “fake it” is not necessarily that life will catch us out and give us a harsh reality check. No, it’s that we’re fuelling our own insecurity. We’re convincing people, and ourselves, that there’s only one right way to behave in a situation—and that way isn’t our way.

Intellectually, you know that isn’t true. There’s no way that focusing on what you need and how you prefer to do things can detract from your talent, professionalism or credibility. If someone does not like the way you prefer to do things, then they’re the ones with the problem—not you. You should have the freedom to express yourself without fear of rejection because this is your life, your relationship, your business, your house and you are entitled to be as you are.

So why do you put pressure on yourself to traverse personas all the time?  

It Doesn’t Advance the Conversation

Sometimes, acting differently from your natural self is one of the many hats you have to wear. This is not unique to Introverts. People with all sorts of personality traits have to slip in and out of different personas to achieve the task in hand—Feelers have to get get their roommate to pony up the rent (even though they hate the confrontation), Perceivers have to follow strict deadlines to get the job done (even though it stifles their creativity), Judgers have to loosen up and go with the flow (before their spouse strangles them with the nearest color-coded spreadsheet).  

Most people don’t report feeling any negative effects of tweaking their personality styles in different situations, and it can actually feels less burdensome to act up your Extraverted, or your feeling, or your perceiving side in that particular context to be socially adapted. We are, after all, a combination of all the personality traits and should be able to call on our less-dominant traits when the situation requires.

The problem is, introverts are encouraged to display extravert-type behaviors from a young age. For instance, being dominant and assertive (extraverted traits) are often linked to leadership positions and higher salaries at work, and being more gregarious (also an extraverted trait) is often linked to being liked and getting on with clients and social groups better.

I don’t like this stereotyping. How can we, as members of the introverted half the population, ever gain an equal footing in this world unless we act with integrity? How can we show the power of introversion unless we check our automatisms and behave as we truly are? Acting like a pseudo-extrovert leaves a bad taste in my mouth because it feels submissive, like I’m acknowledging that Extraverts are the superior personality. They’re not. But it’s only by being openly ourselves that we have the chance to open up this conversation.  

What Next?

Everyone “fakes it 'til they make it” to some degree and it isn’t always a bad thing. If your boss asks if you know Java and you say “sure!” then stay up all night reading “Java for Dummies,” that’s not going to cause you too much harm (and could actually do your career a lot of good.)  

But there’s a difference between faking a task competence and pretending to be something you’re not.  

As Introverts, we tend to frame our fakery around specific personality traits, like confidence, expressiveness, enthusiasm, energy and sociability. An Introvert who’s “faking” public speaking, for instance, might fixate on her social anxiety and lack of confidence, instead of calling out the true deficit—a lack of experience at public speaking.  

I think it’s time to flip this switch. Instead of worrying about how we come across to others—whether we’re exuberant enough or friendly enough or worth this person's attention—we should focus on the steps or actions we need to take to improve our weak areas in the short term. No faking, just putting one foot in front of the other until we feel authentically confident around whatever it is we’re struggling with. What task competence do we need to learn? How do we learn it? This is how we Introverts can tap into real confidence and build authentic credibility, right from the start.

Jayne Thompson

Jayne is a B2B tech copywriter and the editorial director here at Truity. When she’s not writing to a deadline, she’s geeking out about personality psychology and conspiracy theories. Jayne is a true ambivert, barely an INTJ, and an Enneagram One. She lives with her husband and daughters in the UK. Find Jayne at White Rose Copywriting.

More from this author...
About the Clinical Reviewer

Steven Melendy, PsyD., is a Clinical Psychologist who received his doctorate from The Wright Institute in Berkeley, California. He specializes in using evidence-based approaches in his work with individuals and groups. Steve has worked with diverse populations and in variety of a settings, from community clinics to SF General Hospital. He believes strongly in the importance of self-care, good friendships, and humor whenever possible.


MalcolmB (not verified) says...

This is my first time reading your blog and I enjoyed this article. Well written and makes a valuable point.

I’m an INTP, so Intraverted, though not overly so (scored 52/48 if I remember correctly). My first career was as a salesman and I was good at it but looking back, I recognise that I was to some extent ‘faking it’. I worked with many people who were naturally gregarious but I was different. My special talent was a Chameleon-like quality. When faced with a customer, old or young, professional or working class, extrovert or introvert, I could project back exactly the personality they would most feel comfortable with. People buy from people they like, was the saying at the time, and people like people like themselves. So I pretended to be like them. And I was good at it.

But when I wasn’t in front of a customer, I became myself. I would sit quietly and work on a crossword, or read a book, until the next customer arrived, while the other salesmen chatted about this and that. It didn’t make me unpopular, but it did make me ‘different’.

So, did this inauthenticity stress me out? Yes and no. 

My sales career lasted about ten years and by the end I was definitely burned out. Stress was taking its toll, though art the time I didn’t put this down to the faking aspect. I just saw sales as a high-pressure game and it was time to get out.

For my new career I chose......Accountancy!

And guess what....I had to fake it there too, and suffer more stress.

It was only in my forties that I discovered who I really was and moved into an arena that suited my personality better. It turned out that my Bohemian, artistic side, which had shown itself in small ways across the years but had been ignored because there was no obvious way to make money from it, was the real me. 

For the past twenty years I have tried to live authentically. It hasn’t always been easy and it hasn’t made me much money, but I consider these years to be the best of my life. The people I care about know who I am and like me for it. The people I used to work alongside wouldn’t recognise me. 

But I take your point about working on the less dominant side of our natures. I still benefit from those ‘tricks’ I learned in my younger years. If I had to give a speech tomorrow, or meet  a stranger and present myself as a confident, outgoing person, I could certainly do it. But if I wanted them to become a friend, I wouldn’t.


Keep up the good work.


MichaelDL (not verified) says...

Hi Malcolm,

As fellow INTP with the same (also 52/48) I/E result, I'm a bit shocked at how you basically wrote down my story. Started off in sales as well, changed career into finance but still...so unfulfilling and I find myself wanting to change yet again. Either IT or content writing for an innovative company (my secret wish for quite a few years now). But it's probably too late for that, given the average age in said occupation. I'm a bit jealous at those SJ types for that, who instantly seem to know their destiny.

You would think that around your 40ies (39 here) you would 'know' it by now. In the past always a 'numbers man,' I have to admit that just like you, my creative side was something that should have been explored (way) sooner professionally. And finding the MBTI test earlier would have helped as well to make a more informed career choice as skill can be learned more easily than a personality.

To connect further with the article, it allows for more....quirkyness we INTP/Js are known to have and then perhaps the faking till you make it...results in not having to fake it. The analytical and creative domains are in my experience home of the N types after all since both fields require the ability to extrapolate your thinking. But alas, just like the relative rarity of N's (internet seems full of us though, we belong here more than in the real world I guess), jobs that require true and unlimited creative freedom are rare as well. It is, I suppose, as you say not very..marketable.

I rarely post on articles (well, never), but this article and reply were so recognisable, I just had to.


Thank you for reading and apologies if any mistakes were made in syntax, as English is only my second language.

Aaron from INFP Muse (not verified) says...

I like your take on the introvert-extravert question. I love how you stated that we all have all the cognitive functions in us, and we can choose to use one of our less dominant functions too. 

And still it's a great remark, how introverted people can feel worthy and authentic too. They don't have to pretend all the time. I feel like so many people do it, because they think they have to, and can't find another way to live.

I'm making a blog for introverted and intuitive people called INFP Muse

I'd like to inspire others through lifestyle tips like this article, music album reviews, and art, movie, book reviews. 

I'm maintaining the blog, and I'd love to write articles on lifestyle with you. If you're interested, feel free to contact me anytime. 

HunterW (not verified) says...

I appreciate this article. I'm an INTJ.

I've been told to regularly network and volunteer to meet people. This boggled my mind -- I can't sustain that kind of regular activity without feeling completely drained. It's not sustainable. I can, however, do one-off events and small activities that happen irregularly. 

Keanna (not verified) says...

I've read a few of your articles, and I love them! I'm an ISTJ so obviosoly I'm an introvert. 

I have a question though. What about introverts that display extroverted qualities but don't feel like they're faking it? I'm one of them and I'm mistaken for an extrovert all the time. Unless you know me very well or have seen me at home, you would think I'm an extrovert. When people discover that I'm not actually extroverted they send me links to articles like these, but I don't think my extoverted qualitys are faked. I believe that introverts and extroverts don't have to behave as the sterotypical "them" would. Maybe I'm wrong, if you believe differently I would love to hear your opinion! 

Marybee (not verified) says...

You may be an ambivert.


Khalidou (not verified) says...



I would like to say that this article was a very inspiring read for me and filled with several valid points. I especially felt a returned sense of self mobility by your points which stated a value for all personality types.


Share your thoughts


Myers-Briggs® and MBTI® are registered trademarks of the MBTI Trust, Inc., which has no affiliation with this site. Truity offers a free personality test based on Myers and Briggs' types, but does not offer the official MBTI® assessment. For more information on the Myers Briggs Type Indicator® assessment, please go here.

The Five Love Languages® is a registered trademark of The Moody Bible Institute of Chicago, which has no affiliation with this site. You can find more information about the five love languages here.

Latest Tweets

Get Our Newsletter