Advertising and promotions managers held about 28,000 jobs in 2021. The largest employers of advertising and promotions managers were as follows:
|Advertising, public relations, and related services||38%|
|Management of companies and enterprises||8|
Marketing managers held about 319,000 jobs in 2021. The largest employers of marketing managers were as follows:
|Professional, scientific, and technical services||22%|
|Management of companies and enterprises||12|
|Finance and insurance||11|
Because the work of advertising, promotions, and marketing managers directly affects a firm’s revenue, people in these occupations typically work closely with top executives.
The jobs of advertising, promotions, and marketing managers can often be stressful, particularly near deadlines. Additionally, they may travel to meet with clients or media representatives.
Most advertising, promotions, and marketing managers work full time. Some advertising and promotions managers work more than 40 hours per week.
A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.
A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.
Marketing managers typically need a bachelor's degree in a business field, such as marketing, or in a related field, such as communications. In addition, completing an internship while in school can be useful.
Work Experience in a Related Occupation
Advertising, promotions, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.
Advertising and promotions manager typically have an interest in the Creating and Persuading interest areas, according to the Holland Code framework. The Creating interest area indicates a focus on being original and imaginative, and working with artistic media. The Persuading interest area indicates a focus on influencing, motivating, and selling to other people.
If you are not sure whether you have a Creating or Persuading interest which might fit with a career as an advertising and promotions manager, you can take a career test to measure your interests.
Advertising and promotions manager should also possess the following specific qualities:
Analytical skills. Because the advertising industry changes with the rise of digital media, advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization.
Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively to the public.
Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.
Decision-making skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.
Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.
Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.
The median annual wage for advertising and promotions managers was $127,150 in May 2021. The median wage is the wage at which half the workers in an occupation earned more than that amount and half earned less. The lowest 10 percent earned less than $61,250, and the highest 10 percent earned more than $208,000.
The median annual wage for marketing managers was $135,030 in May 2021. The lowest 10 percent earned less than $77,680, and the highest 10 percent earned more than $208,000.
In May 2021, the median annual wages for advertising and promotions managers in the top industries in which they worked were as follows:
|Management of companies and enterprises||129,510|
|Advertising, public relations, and related services||126,300|
In May 2021, the median annual wages for marketing managers in the top industries in which they worked were as follows:
|Professional, scientific, and technical services||$155,470|
|Management of companies and enterprises||155,030|
|Finance and insurance||151,870|
Most advertising, promotions, and marketing managers work full time. Some advertising and promotions managers work more than 40 hours per week
Overall employment of advertising, promotions, and marketing managers is projected to grow 10 percent from 2021 to 2031, faster than the average for all occupations.
About 35,300 openings for advertising, promotions, and marketing managers are projected each year, on average, over the decade. Many of those openings are expected to result from the need to replace workers who transfer to different occupations or exit the labor force, such as to retire.
Marketing managers will continue to be in demand as organizations use marketing campaigns to maintain and expand their market share. These managers will be sought after for their advice on crafting pricing strategies and finding new ways to reach customers.
The continued rise of electronic media will result in decreasing demand for print advertisements. However, the demand for advertising and promotions managers is expected to be concentrated in industries that rely on these workers to create digital media campaigns that target customers through the use of websites, social media, or live chats.
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